Thrive
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HVAC marketing that actually books calls, not just clicks.

Thrive plugs your HVAC business into Google, Bing, Meta, and the new AI engines (ChatGPT, Perplexity, Gemini) so the right homeowners find you, trust you, and call you.

  • 20+ years driving HVAC leads
  • Owner-led, no offshore team
  • Real call tracking, real revenue
Get Free Proposal See client results
HVAC business owner in workshop
★★★★★
Gary Singleton
Max Mechanical, HVAC
"Thrive doubled our booked calls inside six months."
+68%
INCREASED LEADS IN 90 DAYS
★★★★★
Carlos M.
TruckAC
"Real reporting, real revenue. No fluff."
Want a free AI strategy report for your HVAC shop? Senior strategist tears it apart in 7 business days. No sales pitch attached.
In their words

Hear From Our Happy Client

Qualis video testimonial
HVAC operators on Thrive
Max Mechanical
TruckAC
Emerald Lawns
Spray Tex
Superior Attic
240+
Active accounts
Proof, not promises

Real HVAC and trades shops. Real numbers.

Featured · HVAC · Bedford TX

Max Mechanical: +763% qualified leads, $2.5M–$4M estimated incremental revenue.

Max Mechanical switched to Thrive after four prior SEO agencies failed. We ran a full-funnel program, SEO + PPC + Paid Social + Web, and rebuilt their organic visibility. +349 top-5 keyword rankings, +20% page views, −16% bounce rate. "Getting found online was a big struggle for us. We quickly believed in the team and they provide full transparency.", Gary Singleton, Owner.

+763%
Qualified leads
+349
Top-5 keyword rankings
HVAC & EMS Parts
B2B HVAC equipment supplier
+312%
AI citation share
+89%
Qualified RFQs
TruckAC
Mobile AC service · National
#1
Local pack, 14 metros
+121%
Organic leads
Emerald Lawns
Adjacent trades · Austin, TX
+216%
YoY revenue
8×
Pipeline value
About Thrive

Built by trades families. Run by people who answer the phone.

2005
Year founded
240+
Active clients
80+
In-house specialists
4.8★
Verified review avg
A note from the founder

You don't need another agency that talks in acronyms. You need leads, booked jobs, and a team that picks up the phone. If we can't move the needle in 90 days, we'll tell you, and we won't keep your money.

Matt Bowman
Matt Bowman
Founder & President, Thrive
Direct line
866-908-4748
Matt Bowman, Founder of Thrive
Matt, founder · Arlington, TX
Google Premier Partner
Meta Business Partner
Microsoft Advertising Partner
Clutch Top SEO Agency
BBB A+ Accredited
Inc. 5000
Trustpilot 5 Stars
  1. 01
    +68%

    Lead volume increase

    Booked calls + qualified form fills, first 90 days.

  2. 02
    +47%

    Conversion rate

    After our CRO sprint on hero, forms, and pricing.

  3. 03
    #3 from #7.2

    Avg local pack position

    Google map pack, across all active service areas.

  4. 04
    +71%

    AI citation visibility

    Growth in ChatGPT, Perplexity, Gemini, Google AI Overviews.

Interactive · AI Visibility Scan

Is ChatGPT recommending you, or your competitor?

Drop your website below and we'll show you how the four big AI engines see you right now. Free, no email required for the basic snapshot.

ChatGPT
--/100
Awaiting scan
Google AI Overviews
--/100
Awaiting scan
Perplexity
--/100
Awaiting scan
Gemini
--/100
Awaiting scan
Want the full citation map and competitor breakdown? 12-page report covering prompt coverage, source citations, and the 3 fastest fixes.
Unlock full report →
52%
Source: 2025 Search Behavior Report. Sample size: 4,200 US homeowners aged 28–65 with active HVAC need.
If you wait, this gets worse

Half of HVAC searches now start in an AI chat. Your competitor is already getting cited.

Traditional SEO playbooks are still chasing keyword position 1. Meanwhile homeowners are typing "best HVAC near me" into ChatGPT and getting a single recommendation. If that recommendation isn't you, the call doesn't happen, period.

6–12 mo
Catch-up window before incumbents lock the citations
$0
Cost of your AI visibility audit from Thrive
Why HVAC owners switch

Three things every other HVAC agency gets wrong about GEO.

01

They optimize for Google, not the AI engines.

Most agencies still build SEO around a 2018 playbook. We map your content, schema, and citations so ChatGPT, Perplexity, Gemini, and Google AI Overviews all surface you when a homeowner asks.

02

They sell traffic. We sell booked calls.

Page views don't fix a broken AC at 2pm. Every campaign is tied to call tracking, form fills, and revenue per lead, so you see exactly which dollar produced which job.

03

They run HVAC like it's a SaaS funnel.

Homeowners in 100° heat don't read a 5-step nurture sequence. We build for the trade: fast load, big phone numbers, real reviews, after-hours forms, financing options up front.

Summer onboarding window

Lock in your summer lead engine before peak season.

Cooling season generates 38% of an HVAC shop's annual revenue. Onboarding takes 30–60 days. Every week you wait is a week of competitor lead capture you can't get back.

  • Ads, GBP, and AI citations live within 30 days
  • Dedicated HVAC strategist, no rotating reps
  • Month-to-month after initial 90-day sprint
Reserve your slot Call 866-908-4748
Avg lead time to peak demand
42days
From signed agreement to first measurable increase in qualified calls, based on 38 HVAC onboardings.
★★★★★ Rated 4.8/5 across 240+ verified reviews 20+ years driving HVAC growth $240M+ in measurable client revenue driven ★★★★★ Rated 4.8/5 across 240+ verified reviews 20+ years driving HVAC growth $240M+ in measurable client revenue driven
HVAC marketing benchmarks

Industry average vs. Thrive HVAC clients.

Cost per qualified call
Industry
$112
Thrive
$48
−57%
Lead-to-book rate
Industry
18%
Thrive
34%
+89%
Avg local pack position
Industry
7.2
Thrive
2.8
↑ 4.4
Google Ads conversion rate
Industry
6.4%
Thrive
11.9%
+86%
AI citation share of voice
Industry
4%
Thrive
31%
7.8×
Revenue calculator

Estimate what fixing your funnel is worth.

Quick math, not a quote. Move the sliders to your shop.

Monthly website visitors3,000
Current conversion rate3.5%
Avg revenue per booked job$685
See how we get there →
Estimated monthly increase
$118k
Additional monthly revenue at +47% conversion increase (our active-client average).

Math is illustrative. Your numbers will be different. We'd rather show you the real ones.

Can we 10x your HVAC shop?

Honest answer depends on where you start.

We work best with shops between $500K and $50M. Typical growth at each tier:

Tier 01 · Growth

$500K to $3M

Owner-operator and small fleet shops
3–10×revenue

Biggest leverage is fixing the fundamentals: GBP, ads, a site that converts. Most clients in this tier hit 7-figure revenue within 18 months.

Best fit
Tier 02 · Scale

$3M to $10M

Mid-market with 5 to 20 techs
2–5×revenue

Sweet spot for GEO. Your brand has signals but you're invisible in AI. We rebuild citations, schema, and content so you become the default recommendation.

Tier 03 · Dominate

$10M+

Multi-location and enterprise
1.5–3×revenue

Marginal gains, compounded. We optimize multi-location GBP, run paid at scale, and lock down AI citation share before competitors notice.

Services

Everything an HVAC shop needs, under one roof.

No handing you off to a sub-agency. Strategy, build, ads, content, and reporting all sit on the same team.

★ Flagship
01 · GEO

AI Search Optimization, get cited inside ChatGPT, Perplexity, Gemini, and Google AI Overviews.

The new SEO. 90% of HVAC agencies aren't doing it. We rebuild your schema, content, and citation network so AI engines surface you when homeowners ask.

02

Local SEO + Google Business Profile

Map pack domination across your service area. Reviews, posts, photos, tuned weekly.

03

Paid Search (Google + Microsoft Ads)

HVAC-trained PPC. Negative keyword libraries, call tracking, geo-fenced bids.

04

Paid Social (Meta + TikTok)

Tune-up offers and replacement leads that drive booked appointments.

05

Conversion Rate Optimization

Heatmaps, session replay, A/B tests. Most clients see +30–60% growth in 90 days.

06

Call Tracking + Live Reporting

Every call attributed to a source. CallRail dashboards, weekly call scoring.

Where the calls come from

Avg lead mix across active HVAC accounts.

Diversified lead sources. Not all eggs in the Google basket.

100%
Lead mix
Local SEO + GBP
Organic map pack and citations
42%
Paid Search
Google & Microsoft Ads
31%
Paid Social
Meta & TikTok
18%
AI / GEO
ChatGPT, Perplexity, AI Overviews
9%
Thrive vs. the other guys

What changes when you stop hiring generalist agencies.

Typical HVAC agency

What you usually get

  • ✕Account manager juggling 30+ accounts
  • ✕AI engine (GEO) coverage not offered, or as an upcharge
  • ✕Form fills only, no call tracking or scoring
  • ✕"Conversions" in Google Ads as the only revenue proof
  • ✕12 to 24 month contract lock
  • ✕Outsourced overseas execution team
  • ✕Monthly PDF report nobody reads
The Thrive way

What you get with us

  • ✓Senior strategist, maximum 8 accounts each
  • ✓GEO included from day one, not an upsell
  • ✓Every call scored, weekly review with your CSRs
  • ✓Dollars to source, monthly P&L view of your marketing
  • ✓Month-to-month after the 90-day sprint
  • ✓100% US-based, in-house team
  • ✓Live dashboard + monthly strategy call with a human
Red flags to watch for

If you hear any of these from an HVAC agency, run.

✕

"We guarantee #1 rankings."

Nobody can. Google's algorithm is a moving target and AI engines change citations weekly. Guarantees are a sales tactic, not a strategy.

✕

"You'll work with our account team."

Translation: a junior in a different timezone. Ask who specifically will touch your account and how many other clients they manage.

✕

"Sign a 12-month contract."

If they're confident in the work, why lock you in? Month-to-month after a fair onboarding window is the industry standard now.

✕

"We don't track calls, just clicks."

Clicks don't pay your techs. Any agency that can't tell you cost-per-booked-job is selling vanity metrics.

What the first 90 days look like

A clear plan, not a black box.

WK01

Discovery & audit

Strategist call, account access, AI visibility scan, competitor map, call-tracking install, GBP audit. You walk away with a written plan.

WK02–03

Foundation

GBP optimization, schema overhaul, on-page fixes for top revenue pages, ads rebuilt with HVAC negative lists.

WK04

Launch

Paid search and social campaigns go live. First content batch published. AI citation seeding begins.

D30–60

Optimize

First CRO experiments, weekly call-coaching with your CSRs, expanded GEO content based on prompt-coverage data.

D60–90

Scale & review

Quarterly business review with revenue P&L view, scale winning channels, kill losers. Month-to-month from here on.

Where Thrive HVAC clients operate

Across 14 states, and counting.

14states active
Texas Arizona California Nevada Colorado Oklahoma Georgia Florida North Carolina South Carolina Tennessee Ohio Michigan Pennsylvania
How fast will I see results?+
Paid channels usually show movement in the first 2 to 3 weeks. Local SEO and GEO take 60 to 90 days for meaningful growth, longer for highly contested markets. We give you a written 30/60/90 plan so there are no surprises.
Do you require a long contract?+
We ask for an initial 90 day sprint so the work has room to land. After that you're month-to-month. No 12-month lock-ins, no 60-day cancellation clauses.
What's GEO and why should I care?+
GEO (Generative Engine Optimization) is the practice of getting cited inside AI engines like ChatGPT, Perplexity, Gemini, and Google AI Overviews. Roughly half of HVAC searches now start in an AI chat. If you're not cited, the call goes to whoever is.
Will I work with a real human, or just dashboards?+
Real human. A senior strategist owns your account, maximum 8 clients per strategist. You'll have their direct cell number.
Do you take ad spend in addition to fees?+
Our management fee does not include ad spend. You set your own ad budget and we recommend the right allocation. We never mark up ad spend or take kickbacks from platforms.
What size HVAC shop is the best fit?+
We work best with shops between $500K and $50M annual revenue. Below $500K, you're better served by a freelancer. Above $50M, you likely need an in-house team plus us for specialty work.
What if it doesn't work?+
If we haven't moved the needle on agreed KPIs in 90 days, we'll tell you, refund the most recent month, and help you transition. We've done this 4 times in 20 years. We don't keep your money.
Who actually owns the assets (ads accounts, website, GBP)?+
You do. Always. We work inside your accounts, we don't lock you out of anything. If you leave, you keep every asset, account, and campaign.
Ready when you are

Get the AI Strategy Report. Decide after.

Free, written by a senior strategist, delivered in 7 business days. Use it, or use it as a benchmark to grade your current agency. Either way you win.

Get My Free Report Call 866-908-4748
  • 12-page custom report
  • AI visibility scan included
  • Senior strategist authored, not an AI
  • No sales pitch attached, just findings
  • 30 / 60 / 90 day action plan
📞 Call Free Report