How fast will I see results?+
Paid channels usually show movement in the first 2 to 3 weeks. Local SEO and GEO take 60 to 90 days for meaningful growth, longer for highly contested markets. We give you a written 30/60/90 plan so there are no surprises.
Do you require a long contract?+
We ask for an initial 90 day sprint so the work has room to land. After that you're month-to-month. No 12-month lock-ins, no 60-day cancellation clauses.
What's GEO and why should I care?+
GEO (Generative Engine Optimization) is the practice of getting cited inside AI engines like ChatGPT, Perplexity, Gemini, and Google AI Overviews. Roughly half of HVAC searches now start in an AI chat. If you're not cited, the call goes to whoever is.
Will I work with a real human, or just dashboards?+
Real human. A Senior Marketing Consultant owns your account, maximum 8 clients per Senior Marketing Consultant. You'll have their direct cell number.
Do you take ad spend in addition to fees?+
Our management fee does not include ad spend. You set your own ad budget and we recommend the right allocation. We never mark up ad spend or take kickbacks from platforms.
What size HVAC company is the best fit?+
We work best with shops between $500K and $50M annual revenue. Below $500K, you're better served by a freelancer. Above $50M, you likely need an in-house team plus us for specialty work.
What if it doesn't work?+
If we haven't moved the needle on agreed KPIs in 90 days, we'll tell you straight, walk through what would shift the trajectory, and help you make the call on continuing. We hold weekly performance reviews so there are no surprises at month 3.
Who actually owns the assets (ads accounts, website, GBP)?+
You do. Always. We work inside your accounts, we don't lock you out of anything. If you leave, you keep every asset, account, and campaign.
